What Does Your Website SEO Audit Look Like?

  • We’re not getting enough organic traffic from Google
  • Our marketing lacks a cohesive roadmap
  • Our website is not converting traffic to leads

If you are having problems answering these questions, or maybe don’t like the answers, you need an SEO audit. An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible.

Seo Audit

The goal of an SEO audit is to identify errors, not fix them. After you complete the audit, you will likely need a digital agency to fully implement your recommendations. This audit does not include keyword research, competitive analysis, and link profile analysis. Our audits focus solely on the technical performance of a website.

An SEO audit will also identify how easily website information can be found by both search engines and website visitors. The audit will basically find out how accessible your website’s content is to external bots and internal users.

The structure of your website is also incredibly important for search engines to properly rank it.  Are you using breadcrumbs? How is your top-level navigation (TLN)? Your TLN has a tremendous impact on both search indexation and the overall user experience.  TLN can’t hold every link to your content, nor should it.  We like to use the footer to link to important, non-sales pages.

In simplest terms, an SEO audit is important for identifying strengths, weaknesses, and potentials of your website for long-term success. If you need more information on how to perform a complete SEO audit, or if you would like to have our digital marketing and website design experts start an audit for you, contact VillaGraphX today.

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